So you own a sports website, huh? Whether it be a Yankees blog, a sports forum, even a Flickr page filled with sports photos, there is no such thing as saturation. That is, success is dependent upon how willing you are to outwork the next guy and create content that readers will value. Some will argue that SEO is the best way to drive traffic, however, it just isn’t enough. Here are a few tips and strategies to help you generate more traffic for your sports website via social media.
Creating a fan page of your website is very important. Invite all of your friends to join. Be sure to link your Facebook fan page to your website so that visitors can become a fan of your page. This is vital.
Once again, let’s say you own a Yankees blog. Scour Facebook for all of the Yankees Facebook groups and join them. The official Yankees group has more than 3 Million fans that you could potentially connect with. On the occasion, post a link to your website on the walls of these groups. However, be very careful, these groups will sometimes ban you from posting on their walls if they perceive you to be a spammer or if you post too frequently.
Another strategy would be to search for all of your favorite athletes as well as minor leaguers within a certain team’s affiliation. Request to be their friend, you will be surprised at how many will accept your friend request. Of those athletes that accept your friend request, try at all costs to include them in a blog entry. An example would be “Top Triple-A Yankees Prospects”. Post a note on their wall requesting that they visit your website to check out the entry you wrote about them. In return, all of their friends will now see this link, many of which are certainly fans of the team you are writing about.
The key to driving traffic on Twitter is locating, following and then interacting with people within your niche. Check out the profiles of professional athletes and start following their followers. Do not follow celebrities and sports writers. They rarely follow back and never even notice that you are a following them. Find other sports blogs on Twitter and begin following their followers. The more people you follow, more than likely, the more followers you will accumulate. While Twitter does have ratios that they like to keep between those you follow and those that follow you, there are plenty of Twitter applications that will allow you to see who is not following you. Delete them.
The main rule of etiquette on Twitter is to be conversational. Respect other’s opinions, ask them questions and respond to their ideas. You are there to drive traffic, but in order to do so, one must develop and build relationships. ReTweet often, comment on other posts and recommend other Tweeters to your followers. Especially on Fridays.
While I do not practice this strategy, creating some type of controversy will drive traffic, take for example the creator of WikiLeaks. If you are Yankees blogger, try getting into Twitter arguments with Boston Red Sox and New York Mets fans. Hey, it just might work to your advantage. Just make sure that a permanent link to your website is included in your profile.
LinkedIn is a much larger monster than Twitter and Facebook in terms of its audience. The average income of a LinkedIn user is circa $109,000 annually. The majority of the users will be decision makers who are very educated. Lewis Howes is one individual that I recommend for everyone to get familiar with. He is the LinkedIn master and is a noticeable figure in the sports world.
The first and most vital step is to complete your LinkedIn profile 100%, which includes uploading your resume. Like Facebook, LinkedIn has groups. Join those specific to your niche and topic of your website. Nearly all LinkedIn groups are going to require approval for you to join.
You will notice that like Facebook and Twitter, you will be able to leave status updates. When you have a new blog entry that you would like to share, attach your blog’s link, and type in the name of the title. After your status has been updated, you will notice another button at the bottom that says “Share”. By hitting share again, you will be able to share your link with ten groups simultaneously. Please make sure that all posts are relevant to the group’s content and goals.
Once again, Search Engine Optimization is not enough. When you write quality articles and readers value your content, steady streams of traffic are guaranteed. Choose a topic that you are passionate about, it will never seem like you are at work. There are plenty of bloggers making solid incomes online, you just have to have the drive and now how to use the tools in front of you.
http://www.FromThisSeat.com is a sports website that breaks down all NHL, NFL, MLB and NBA venues so that fans can blog about the seats they sat in at the game. It is a great research tool to use before purchasing your tickets on eBay, Stubhub, Ticketmaster, etc. It is completely free and also includes complete profile of the venues as well as a blog.